**** The British medical journal The Lancet published a review of "six published and six unpublished trials" studying antidepressant use by children that concluded that, in most cases, "the risks exceeded the benefits." More disturbingly, the review found evidence that pharmaceutical companies "had been aware of problems but did not reveal them."

"They have this data sitting in front of them (showing) that the drugs don't work and there is some risk that they will increase suicidality in children. Why didn't they just put a health warning saying 'don't use in children"' asked Dr Tim Kendall, of the National Collaborating Center for Mental Health (NCCMH) in Britain which produces guidelines to improve patient care.


**** A survey of youth marketers, PR and advertising professionals found that, while respondents say children are "unable to make intelligent choices as consumers" until nearly 12 years old, it's OK to market to seven year olds. Just over 60 percent of those surveyed say advertising targets children at too young an age, but others feel "educational purposes" and brand loyalty justify targeting three year olds.

"eight year olds, dude"