Chris Morris interview after 'The Day Today' was launched

"The way 'The Day Today' worked was the gap between how stupid it is, and how seriously it's said. It's that Leslie Nielsen effect. But it's ultimately frustrating, performing an elaborate burlesque for people to laugh at and say 'My my, how closely it resembles the real thing', then carry on as usual. Nobody's ever shamed out of their job. You increasingly think direct action is the only way"