11.5.04

throwing the baby out with the bathwater?

"Declining respect for American cultural values exacerbated by the crisis in Iraq is having a potentially disastrous effect on the image of US brands such as McDonald's, Coca-Cola, Nike and Microsoft, a new worldwide study of consumer attitudes has found.

The number of people who like and use US branded products has fallen significantly over the past year, while brands perceived to be non-American have remained relatively stable."

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