The manufacturing of consent; nothing new for regular visitors of this blog, but nice to see these ideas in more 'mainstream' media. From today's Obsever, by Brian Eno:

'In the West the calculated manipulation of public opinion to serve political and ideological interests is much more covert and therefore much more effective. Its greatest triumph is that we generally don't notice it - or laugh at the notion it even exists. We watch the democratic process taking place - heated debates in which we feel we could have a voice - and think that, because we have 'free' media, it would be hard for the Government to get away with anything very devious without someone calling them on it.

[...]

'Throughout all this, the hired-gun PR companies were busy, preconditioning the emotional landscape. Their marketing talents were particularly useful in the large-scale manipulation of language that the campaign entailed. The Bushites realised, as all ideologues do, that words create realities, and that the right words can over whelm any chance of balanced discussion. Guided by the overtly imperial vision of the Project for a New American Century (whose members now form the core of the American administration), the PR companies helped finesse the language to create an atmosphere of simmering panic where American imperialism would come to seem not only acceptable but right, obvious, inevitable and even somehow kind.'

and some neo-con translations:

'Aside from the incessant 'weapons of mass destruction', there were 'regime change' (military invasion), 'pre-emptive defence' (attacking a country that is not attacking you), 'critical regions' (countries we want to control), the 'axis of evil' (countries we want to attack), 'shock and awe' (massive obliteration) and 'the war on terror' (a hold-all excuse for projecting American military force anywhere). '